Andy and I spent some time last night talking through the world, as we often do. Its always a joy. We call our quiet beers in the pub a summit, because thats exactly what they are and weve grown up together exploring who we can be, why things are the way they are and what we can do to change them. Andys a leader in waiting who doesnt know it yet.

We talked about procrastination, but also the evils of complacency and comfort. Were lucky to be so self-aware and mentally agile still, as many people arent, to our communal frustration. There are so many people who just dont think, or have lost the capacity to think. They come out their education and shut down over the next few years. If you want to do something, or to have something, you have to take the initiative and do it yourself because no-one else is going to do for you like they did when you were small. You need to think, and then you need to act.

The biggest problem is with opportunity. Recognising it, and more importantly, acting on it. We can all have ideas; in fact there are millions every day. Delivering and executing an idea is 100x harder than having it in the first place. Some people could be smacked in the face with a mallet labelled OPPORTUNITY and still wouldnt notice. They dont think about what they could be missing out on because they lack the capacity to think that far ahead or extrapolate on what is before their very eyes.

Even harder is acting on opportunity once youve seen it. Its there, and you have to take it. Seize the day, sod everything else and just do it. Fuck the consequences, and just live for fucks sake. Worry about tomorrow when tomorrow comes as todays problems are big enough on their own. Stop being scared and get off your ass. Live the life you want and the one you dreamed of. Dont do what everyone else does or what they tell you that you should do. Ignore the advice and go with your heart. Have stories to tell of your madness and your adventures. Live like the world will be ending at 5.59am the next day. Only you will decide the quality of your life, no-one else.

Easier said than done? Hardly. Youre at the centre of it all and decide what you want in your life. It will be scary, it will be tough and youll never know if youre doing the right thing, ever. If you want something, go get it. Dont wait, dont hesitate. Fortune favours the brave and boldness conquers all. Invade and drive your truck through the front glass window. Remember that all those people you admire are where they are because they refused to give into stage fright and fought for what they wanted or dreamed of. They saw it, thought about it to work out a plan, and then committed to getting to it.

Only you are in control. Only you can get up and do it. Only you can pull it off. Only you can work out where you want to go.

There is only one Alex Cameron, and I know that. There are 1000s of you. I rest quietly in that as I know Im different to almost everyone you know. Im glad of it because Im unique and a time-limited special offer, whether that is business, family or life. I wont settle for games or mediocrity because I have a lot to offer and need you a lot less than you need me. I have a lot of faults too, but I have the capacity to fix them over time. I dont need you to do that for me.

You may think thats arrogant. Good. I know my value and my worth, and have the balls to say it. Dont damn me because you are too weak to do the same.

Because you may never get the chance again
This may be the only time you have the opportunity to do it. You have a window that wont last long and if you wait you will miss it. It wont be there forever and you dont know when it will close. It may close in 5mins or 2 days, but you know for certain it will be gone at some point. Youll wait and wait and imagine it will be there in a years time or whenever you want it to be. What are the chances? You dont know, so do it now.

Because theres no reason why not
You like hiding behind a million silly pseudo-reasons because youre scared. Thats OK, but you need to realise it and bite the proverbial bullet. There is nothing stopping you; not money, not bills, not debts, nothing. All of the things you think are in the way can be dealt with and wont be as affected as you think they will be. You are always saying no to something, normally yourself and your own happiness. Do it right now.

Because it may be the most important decision of your life
And you may be putting it off. It could be the most significant and life-altering experience youll ever have and change your world forever. Nothing that is meant for you will pass you by, but you can let it pass by ignoring it if you really want to. It may change the course of things forever, for the good. Some of the most amazing things in the world came about by total accident, but most came through choice. Do it now.

Because there will never be a right time
Someone will always have to do something or a situation will have to be a certain way before you can act. The debts need to be gone, the extra year of experience need to be worked and/or the circumstances will have to be exactly as you want them to be. Wake up, because youre living in a dream world. Things will never be perfect, and youre avoiding getting started. Do it now.

Because there will always be something better round the corner
There are always choices, and there are always options. You can always find something better if you look round the corner, but if you keep looking, you will spend all of your life looking and never be able to settle and enjoy what you have now. How will you know when youve found what youre looking for? Do you even know what youre looking for? Do it now.

Because otherwise youll end up like the people you despise
Heroin and alcohol didnt start out wanting to be dependent on chemicals; they slid into it out of habit driven on by their emotional problems. No-one wants to be like their parents either, including your parents. Laugh at chavs and tarty Friday-night sluts all you like, but unless you do something youre the same as them. The difference will only be if you act. Do it now.

Because youll get left behind
All your friends are doing amazing things and have got further than you. They always have a better job, a happier relationship or more interesting adventures. Unless that person if you. And thats your choice. Stay where you are and theyll outrun you while you look on enviously. Its your job to keep up and lead the pack. Do it now.

Because youll keep putting it off until its too late
Every time you say youll do it later, you get one step further away from what you want. Every second of every hour of every week of every month of every year whisks you further away. Youll get slow, it will get harder to leave and by the time its too late you will be nothing. There is no reason not to do it now, other than your fear. You say youll definitely do it every single time, but every time you put it off once again. Do it now.

Because you need to get out of your comfort zone to grow
Doing something new is scary. Risking nothing is even scarier. All of life is a risk and some parts are very, very uncomfortable. But pain is a side-effect and symptom of growth in any part life. All growth is accompanied by pain and its unavoidable. Staying where you are doesnt help you grow, it cements you to the monotonous routine of boring hell you are already in. You will always gravitate to the familiar to feel safe, but ask yourself how it became familiar in the first place. Do it now.

Because you dont know where it might take you
There are no small things. The tiniest thing can change the world for you or someone else, and you have no idea what could come of it. If you dont ask, the answer is no and you dont get anything. If you ask and get a no, it means not now and you havent lost anything. You are losing right now by default. Even a flippant comment can change the course of the day, either in mood, or idea or anything else. Life is a strange, random circle that blows you around to the best place to settle. 5 years ago you didnt think youd be where you are now. Do it today.

Its scary as fuck, but just remember how alive you felt doing it, and how long it lasted afterwards. It feels inspiring and powerful. And its addictive. Putting it bluntly, spontaneity rocks. Its fun. Its exciting. And in a few years you wont be able to do it but will crave it more desperately than ever. This is the time to do it. Right now.

Ive done it first so you wont be on your own, so in a way Ive prepared the ground youre walking on. I give everyone I know the guarantee that if you stick your neck out for me, I will recognise it and I will respond, always. There will never be a time when you take a risk that I wont see what youve done and ignore it or not give you the time. If you jump, Ill jump with you. Ill share the risk. Ive done it millions of times over and Ill do it again and again and never stop. My life is only made liveable by risks and everyone responds to it when they see it in others.

Take a risk on me and Ill make sure that you never fail, no matter what happens. I may not agree or do what you want, but you will never have wasted your time or energy. I know what it takes to make the step and you will never need to spell it out. Sometimes with my disposition its possibly the only way to get through or past the outer shell. As my friends say, Im a man of extremes and I have an auto-response mechanism for them. Subtlety has never been my strongpoint. I damn and curse and praise and love in equal measure but I never do anything in halves or in detail.

I have an automatic empathy with people who step out in faith, not knowing what will happen. The response is always the same, and thats a warm affection for those who care enough about me, their life or those they love to stand up and give something of themselves so they can live a life that is full of stories they can tell later. Its partly because the only people I want in my life are those who would do what I would do for them and those who appreciate the risks I take and would take them for me. I treat them as they would treat me.

The gesture is a symbol. A symbol of faith, of enthusiasm, of affection and of excitement. Its saying you believe in what can be, and value what has already been. It says you will fight for what you want, what you believe and who you love. It says you want to live for right now because there could be no tomorrow, or a tomorrow that doesnt offer the same chance you had today. It could be the very last time and the last seconds before it all falls down and you settle for ten per cent of what you deserve, need or want. The only way to know is to do it. Go for it and be scared later.

Just think of what could be, not what is now. The world will be different after you do it, for you and for everyone else involved. Wrongs can be righted and forgiven, new experiences open doors into things you never knew existed or were possible. You might even regain what youve lost or get rid of something you didnt need. Whats the worst that could happen? Whats the best? If you do nothing, you will get the worst, without exception. Change happens and you must respond and evolve, or you will fall. We love, we fight, we win, we lose. But if we do nothing and let life wash over us, we always lose and end up drowning.

If you want to know who I am, then you need to feel that second of fear before you push yourself over the edge. If I dont feel that, I die. Simple as that. I crave it, I need it, and I wont settle. Live right then and stay there, and you will understand my heart and my mind. That s freedom. Thats being alive. Thats the way to do it instead of being in coma.

All Im asking is you come and join me. Ill be here waiting for you when you arrive.