A lot of people know we are building a very large media system that is called “Prophecy”. It is designed to turn the Internet as we know it today into a massive global TV network like Sky or NTL. It is without doubt the most ambitious project ever seen by the City and leaves most businesspeople and engineers in awe from its sheer size and implications for the communications industry as it is today. We have solved the unsolvable problem and locked it down with a library of patents and engineering magic. Seeing it running even in demo form is utterly breathtaking. Its taken a long time to put together and create simply because nothing like it has ever been attempted before - we are literally writing the future and changing the way the world works. Any other business or technical system is pretty easy and needs a few months here and there before it gets sold on to someone else. We need to do a lot more.
I conceived and invented Prophecy over many days and nights considering the future and speaking to industry professionals about where their world was going and its been my obsession for a long time, as well as the reason i turned Hollywood down. Success has many parents and failure is an orphan, naturally, but this one is my baby. But its not a baby anymore, its a fucking beast that’s growing out of control. We have clauses built into contracts that ensure it can never fall into the hands of evil men or be exploited by governments. Imagine owning the Internet before it began but releasing it for free in the same way, then magnify it by a million times with billions of dollars of entertainment running through it every second, and you are about 10% of the way there. Put the undeniable power of television together with the ability of the Internet to destabilise governments and communities and you begin to understand why so much power concentrated in one place is a very worrying thing.
The Internet was created as a system to link documents together, hence the concept of “hypertext” and “hyperlinks”. Its been hacked to do software, telephone calls and some video, but its just not cut out to do much more. Trying to put TV down it is the next step, but its very expensive and problematic, not to mention unreliable. Its a bit like trying to make a Tornado jet fighter out of a paper aeroplane. Prophecy is an engine that magically turns that folded piece of paper into a powerful war vehicle and gives it an afterburner and missiles.
Money has never been a problem for us - in fact, we have too much of it. Working with investors is actually very easy, as they are people who are scared of giving you cash in case you lose it. The deal is they put in X, and you give them Y back, which is hopefully the same or more than what they put in, and gives a better return than if they put it in the bank to earn interest. Most banks and financial companies are only interested in making hundreds of millions of dollars and can’t be arsed to do little million deals. If you ask them for a million (or a “bar”), they’ll yawn and tell you to go away. Ask for 100M, and you’ve suddenly got their interest.
You probably even won’t know Prophecy is there, apart from a small flash when you open your TV viewing device with the logo on.
Imagine a world where your TV is no longer a box in the living room, but its everywhere you go. Instead of plugging an aerial into your TV set, you plug your Internet connection in. Everyone in your house does the same, but you all have a different system and make of service. As well as that, you have TV, radio, games and software on every electronic device you own - on your home and work computers, your mobile phone, your games console, your pocket PC, your car stereo, your airplane or train seat, your iPod, your PSP, your home media player and more. All of these devices connect to the Internet and get all their entertainment though Prophecy.
But the beauty of Prophecy is that its not just some random TV, its completely yours. What you see when you watch your TV is what will also appear on your mobile. Change something on your mobile and it will be changed on your TV screen, and vice versa. Everything that is on the menu on your iPod will appear in the same way on your TV or computer, or wherever you want it to. Pause a movie on your PC, and you can continue watching it in the car from where you left it. Your viewing experience is preserved and mirrored across everything you own, forever. You take your TV, radio, movies, music an games with you wherever you go in the world, and they are available whenever you want them. Travel to any country and you will see what you see at home when you switch your TV on. The same menus with your same choices, purchase history and preferences, everywhere.
Imagine a world where every single tiny thing ever made anywhere is available in digital form - every TV and radio channel from every country (125,000 channels or more instead of just 500 on Sky), every episode of every TV show or news clip, every movie ever made, every song or album, every photo or book, every video game, every red button and/or teletext application, every CCTV camera, every intruder alarm, every home device that can be programmed and more. Wherever you go in the world, they are all available to you at that very moment, at any time you like, on any device, whether you are using a wire or walking around with a wireless connection/mobile. Everything in every frame in every piece of video, or every second of audio is catalogued for you to play with. Every time you do something, Prophecy remembers it and builds up intelligence about what you like, how you like to consume it and who you are.
Physical storage like DVD discs, computer hard drives and Sky+ boxes won’t be needed anymore as everything will come over the network. Everything you can do on the Internet will be possible inside your favourite TV channels, movies and TV programs. You will be able to make calls, send and receive picture messages and video calls, chat, webcam, use spreadsheets, browse websites and interact in any way through any device, be it a PC, mobile, TV, games console or anything with an Internet connection. Prophecy links it all together and provides the intelligence so it knows which bit goes with which other bit.
And the best bit? Its completely free for anyone to use, just like the Internet. You can use it yourself by signing up for an account and make your own international TV service liek Sky Digital or NTL for no charge, and make money from it like you can on eBay. You don’t need to build a web or DNS server to start a web business, and Prophecy does the same for digital entertainment. You don’t need any new or specialised equipment either, as it all works straight out of the box.
It works across 200+ countries, in over 100 currencies and 150 languages and is designed to handle more than 120,000 requests a second with military-strength security over a network that carries over 50,000,000GBit/s (50Petabits). To give you an idea of how big that is, the most Internet data that has ever come out of the UK at one time is 100Gbit/s, a TV channel is around 4Mbit/s and a DVD movie is around 4GB. There is no civilian system in existence that compares. Forget all the pansy download stores, digital satellites, HDTV and ultra-cool websites, this is an entirely new generation of technology that is designed to change the way the 6BN people in this world live day to day. What your imagination can fathom we have created, and gone further.
The way we process money means you will need to register your credit/debit cards up front once, and we remember them on every device you have all over the world. If you don’t have a card, we offer a pre-pay option a bit like pay-as-you-go mobile phones. Every sale made through Prophecy is collected by us in advance, so if you are a movie studio and make $100 million from selling your blockbuster, our bank balance goes $100M up, and then we then hand you back $90M. Every time you pay £3.75 for a movie, subscribe to a £10/month movie club, watch a £1.50 porno video stream or use something that costs money, it comes through us. Billions of transactions a day, valued at billions of dollars, of which we take a nice 10% or so.
12 months of intense development will produce a system that serves 50,000 people across 5 European countries, and then another 18 months will see it releasd across 150 countries.
This is the world we are building right now, tonight, as you sleep. Its our gift to you, your children and their children. This world is on its way and the countdown timer has already started.
But more importantly, something special will happen upon the billionth transaction to go through Prophecy, and only one person in the world out of the 6 billion alive on the planet right now knows what it will be. No, not me. Tune in via your Prophecy-powered device to find out. ![]()


http://news.bbc.co.uk/1/hi/technology/6568163.stm
No doubt you know this anyway……..