“They Live” is a very clever and biting B-movie satire made by John Carpenter (Big Trouble In Little China, Halloween etc) in 1988 with a compelling and dramatic message about the consumer culture of the 1980s that still proliferates in the 21st century.

In this clip, the main character (John Nada) puts on his sunglasses for the first time and starts seeing the world as it really is - an illusion of subliminal messages transmitted everywhere aimed at controlling and manipulating the population. The human race is kept in ignorant slavery by an alien race through apathetic consumer culture.

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OBEY. CONSUME. WATCH T.V. STAY ASLEEP. CONFORM. BUY. MARRY AND REPRODUCE. NO INDEPENDENT THOUGHT. SUBMIT.